CSS style sheets have made it easier to handle web pages during web development. CSS or Cascading Style Sheets as the name suggests is a style sheet that allows you to easily link to other documents in your website. It allows you to retain control over the various elements in different web pages of your website.
CSS only defines the structure and content presentation of a website it has nothing to do with the design of a website. A single CSS sheet can control the font, positioning, colour and style information of an entire website.
9 advantages of using CSS
1. Web pages are easier to load and uses less bandwidth
CSS style sheets are preferred by web developers for website development because they are lighter than table layouts, which consumes lots of bandwidth. The style sheet is downloaded only once and stored in the cache memory, so subsequent pages load faster.
2. A CSS style sheet compliments well with HTML
HTML is insufficient when used independently in website development, but when combined with CSS they can result in technically stronger web pages.
3. CSS allows you to position your element anywhere in the webpage
Web developers love to use CSS because it allows them to position their element where ever they want in the web page. If during any phase of web development the developer feels that particular links or columns are not going well with the situation then it becomes easier for them to position them easily using CSS. CSS reduces the risks associated with maintenance of the website.
4. CSS is compatible with all web browsers
CSS is combined with HTML or XHTML by web developers for web application development because it is compatible with all web browsers. The sites that use CSS appear similar in all the web browsers.
5. CSS can be used to create print friendly web pages
Most of the web developers love to use CSS for building their HTML based web applications because they allow them to create print friendly web pages. These web pages can be easily printed. The colours, images and other things which are difficult to be printed can be eliminated and printed easily.
6. CSS style sheets allows the user to customize the webpage
Now days many websites allow the user to change the layout of the website without affecting the content. The CSS style sheets which are stored externally allow the user to make requisite changes by themselves. Most of the modern browsers give user the liberty to define their own style sheets like changing some font properties etc.
7. CSS style sheets makes it easier for your website to feature in search engines
The CSS style sheets are favoured by web developers because they allow them to position their elements as per their wish anywhere in web application. Positioning helps to project the main contents first, so that it is easily captured by web spiders. CSS also gives cleaner HTML codes thus cutting down the job of web spider to search the real content from junk code.
8. CSS allows the web pages to have absolute consistency
One of the reasons for using CSS during web development is that they allow consistency to all web pages. All the expressions and texts will get their characteristics from external style sheet. Web developers need not to worry about the change in characteristics of the elements because they can be easily altered at any stage of web development by using CSS.
9. CSS lends portability to content
By using CSS you can make separate style sheets for different media. This provides you the great flexibility in presenting your content. CSS allows you to redefine the characteristics of elements in a website to suit the need of the situation. For e.g.: A separate style sheet will allow you to redefine the characteristics of certain elements so that they are easier to be printed. Also the user will never come to know that you had restructured the characteristics for their benefit.
CSS is created to make the things easier for your website and also to give you control over different elements in your website. Utilising benefits of CSS will give you popular user friendly web pages.
Most of the time when we pitch to a new client we are asked for SEO guarantees. “Your competition has guaranteed top results and submission to 100,000 Search Engines and Directories”. We go all out educating clients that Search Engine Optimization is all about smart work and not just adding random keywords and submittíng to every directory possible. I’m writing this article to reach out to the SEO buyers and help them distinguish the crooks from the genuine SEO cos. I’ve compiled my Search marketing experience over the years in this article. I hope this helps you in selecting your Search Marketing initiative.
Commandment 1: There are No Rank Guarantees. (Period)
Search Engines alone control their indexing and ranking algorithm. Do not try to trick Search Engines. The only way to improve your search engine rank is by playing by the rules. And the rule is very simple: make it logical. Web content is primarily for the site visitor and not crawlers.
If your Search Engine Optimizer sold you magic “Top rank on Google in 10 days flat”. Forget it. There are no short cuts. Top ranking in Search Engine Natural Results will take time. Hard work is imperative especially in developing the content on your website and the links to your site.
Commandment 2: Ranking is Not the End, It’s the Means.
Ask yourself what will a top search engine rank get you? Most businesses are interested in increasing sales on a website or at the least driving qualified traffic. Ranking for the right keywords (keywords used by your target audience) is important. There are SEOs who will try to show case results for keywords that occur only on your website. Beware such gimmicks.
Commandment 3: Know Your Competition.
“Rank” is relative position and more so in the Search Engines’ natural results. How well you do in the search engine results is a function of how much hard work you have done in relation to your competition. Analyze your competition’s keywords, links, keyword density and spread, but be sure not to copy your competition.
Commandment 4: Use Search Engine Friendly Design.
A search and visitor friendly design is a must for any successful website. Your website should be compelling enough for repeat visits by search engines and potential customers. Make sure you have search engine friendly URLs and avoid those long URLs with query strings.
Commandment 5: Select Keywords that are Worthy.
You must research your keywords before targeting. There are tools that give you a good idea of a keyword’s search potential for example. It is important to know the number of searches for a keyword in the last month, last 6 months and last year. You should also find out the number of web pages that are targeting the keyword. It is advisable to start a campaign with keywords with moderate competition and a high number of searches.
Commandment 6: Write Great Content.
Even if your website site is technically perfect for search engine robots, it won’t do you any good unless you also fill it with great content. Great means it has contextual and editorial value. Great content brings repeat visits and increases the chance of conversion. Great content is factual and appeals to your target audience. Your web page should have your desired action embedded in the content and you must ensure that the content is fresh. Keep adding and editing content regularly.
Commandment 7: Use Good Hyper Linking Strategy.
Hyperlinks make your content accessible and contextual. You must hyperlink in the right context within the website and to other websites. Good links are appreciated by the Search Engines and by visitors. No one likes to be taken to a mall selling “Macintosh” when shopping for “apples”.
Commandment 8: Write Relevant and Original Meta Content.
Meta content is like a business card. Just as your business card tells who you are and what you do, Meta content tells the search engines the relevance and context of a web page. Resist the temptation to include everything in the Meta content, but make it detailed. Confused? The idea is to include only what is relevant to the page in the Meta Content but to include everything that is relevant.
Commandment 9: Acquire Relevant Links.
The links you acquire are the roads to your web page for search engine bots and visitors. Good links improve your webpage’s equity on the World Wide Web and bad links make a dent in your equity and credibility. Be selective in reciprocal linking. Both reciprocal and one way links work, if you are prudent in selecting the links. Submit your website to the relevant sections in relevant directories.
Commandment 10: Consult Experts, If You Need To.
If you have the competence, there are two ways to learn – learning from your mistakes and learning from others’ experience. You can choose either. If you have the time and can wait for the online dollars, do it yourself. If you want to get started now, it may be useful to consult the experts.
By Bhaskar Thakur
Steve Jobs to showcase OS X, iPhone platforms at WWDC: “Apple announced Tuesday that a team of Apple executives, led by CEO Steve Jobs, will kick off the company’s annual Worldwide Developers Conference (WWDC) with a keynote address beginning at 10:00 a.m. on Monday, June 9, 2008 at San Francisco’s Moscone West. This year’s WWDC will showcase two revolutionary development platforms, the ground-breaking”
(Via digg.)
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