Google Voice Message Playback Comes to Gmail

If you’re both a Gmail and Google Voice user, you should be thrilled with the latest feature from Gmail Labs: The Google Voice Player feature embeds a voicemail player inside Gmail so you can listen to new messages directly inside Gmail.

To enable it, just hit up the Labs link in Gmail, find the Google Voice player in mail feature, click enable, and save your changes. Now not only can you read your transcribed voicemail from directly inside Gmail—you can listen to it, too. In fact, your message status will even sync to Google Voice, so if you’ve listened to it in Gmail, it’ll show as listened to in Google Voice, too. Handy.

(Via Lifehacker.)

HOW TO: Use Twitter Hashtags for Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business.

If you’ve used Twitter for more than a couple of hours, you’ve probably already seen a tweet or two containing a word with the hash symbol (’#’) attached to it. That’s what Twitter users call a ‘hashtag,’ and at any given time at least one of them can usually be found among the trending topics on Twitter. But what exactly is a hashtag?

Hashtags are essentially a simple way to catalog and connect tweets about a specific topic. They make it easier for users to find additional tweets on a particular subject, while filtering out the incidental tweets that may just coincidentally contain the same keyword. Hashtags are also often used by conference and event organizers as a method of keeping all tweets about the event in a single stream, and they’ve even been used to coordinate updates during emergencies. In fact, hashtags were first popularized during the 2007 San Diego wildfire, when the tag #sandiegofires was used to identify tweets about the natural disaster.

You can create a hashtag simply by appending the hash symbol to a word, like this: #hashtag.

Fighting the Fear of Social Media

When it comes to Social Media, a lot of individuals and companies are quite afraid. Fear of the unknown. Fear of lack of privacy. Fear of retribution and negative response. Fear of ex-girlfriends’ new boyfriends, or of strangers stalking your kids. I hope to quell some of those fears with some good old fashioned rationalization and logical determination of what Social Media can do for you.

Social Media for Personal Use

When it comes to personal use, there is a lot more to fear from Social Media on an individual level than on a corporation level. There is a level of comfort that some were able to adapt to quickly (they all work in PR) and some took a little while longer to come around. Some still haven’t come around, but have their little toes in the water and some flat out refuse to be involved at all. Most of the fear in the latter categories come from lack of knowledge about the Social Media networks and false assumptions about what kind of information you are required to share.