Internet Video Viewing Up 64%

May 13, 2008

U.S. Internet users viewed 11.5 billion online videos in March 2008, a 13-percent gain versus February and a 64-percent gain versus March 2007, according to figures from ComScore.

All Your Views Are Belong To YouTube

In March, Google Sites ranked as the top U.S. video property, with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites.

Other highlights:

  • 73.7 percent of the total U.S. Internet audience viewed online video.
  • 84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
  • 47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
  • The average online video duration was 2.8 minutes.
  • The average online video viewer watched 235 minutes of video.

Here are the details:

Top U.S. Online Video Properties* by Videos Viewed

March 2008

Total U.S. – Home/Work/University Locations

Source: comScore Video Metrix

Property

Videos

(000)

Share (%) of

Videos

Total Internet

11,476,886

100.0

Google Sites

4,358,306

38.0

Fox Interactive Media

477,621

4.2

Yahoo! Sites

328,087

2.9

Viacom Digital

249,285

2.2

Microsoft Sites

245,453

2.1

Time Warner - Excl. AOL

159,009

1.4

Disney Online

108,055

0.9

ABC.COM

100,051

0.9

AOL LLC

100,044

0.9

ESPN

89,760

0.8

*Rankings based on video content sites; excludes video server networks. Online video includes both streaming and progressive download video.

(Via Podcasting News.)

Google Reader For iPhone Updated; A Taste Of The Future Web

May 12, 2008

Google Reader got an update today, but it’s more than an updated news reader - it’s a taste of the future of the Web:

We on the Reader team are heavy mobile Safari users. To make our (and your) Reader iPhone experience better, we wanted to really take advantage of the iPhone’s capabilities.

Today we’re releasing a new beta version of Reader designed for the iPhone and other mobile phones with advanced browsers. You can use it by visiting http://www.google.com/reader/i/ on your phone.

This new version is designed to offer many of the same features as the desktop, while making it quick and easy to act on items. If you’ve used list view, then it should be familiar to you. Scan the titles for an item that interests you, tap and it expands in place. Starring, sharing, and keeping unread are done in place, so you never have to leave the list view or refresh the page. We think it’s a very fast way to power through your reading list.

The overall iPhone experience is years ahead of its competition, but iPhone Web apps have lagged behind.

Google’s update brings us an important Web app that’s carefully tuned to the capabilities of the iPhone. It makes better use of the screen space, there are fewer wait times, and it’s clear that the people that designed the app are eating their own dog food.

How long will it be until mobile content creation apps catch up with this? Don’t be surprised if, within 6 months, there are iPhone blogging, podcasting and vlogging apps as sophisticated as this.

(Via Podcasting News.)

Facebook borrows $100M to build out its infrastructure

May 12, 2008

Facebook borrows $100M to build out its infrastructure

Facebook is borrowing $100 million from venture loan firm TriplePoint to finance the expansion of its server farms, and other infrastructure expenses, Business Week’s Spencer E. Ante reports. Why this additional money? Because the site is still growing really fast. It now has 109.2 million monthly users worldwide, according to comScore numbers cited in the article - which is much higher than even the 70 million number currently listed on Facebook’s own site. The company needs to build out its infrastructure to cope with its nonstop growth.

(Via Macworld UK News.)

Twitter Shows Its Strengths As Earthquake Strikes China

May 12, 2008

earthquake
Creative Commons License photo credit: seektan

Twitter is finally coming of age, and is demonstrating why the microblogging medium is fast catching up to be the fastest news breaker in the world. Something like 7 hours back a huge earthquake struck in China. The earthquake measured 7.8 on the richter scale and thousands have been feared to be dead. The epicenter was 50 miles from Chengdu, which has about 10.5 million residents.’

Robert Scoble a noted tech blogger and a Twitter addict first broke out the news on Twitter, even before the news could reach BBC. I was in college when I first received the alert via a text message. When I logged onto the internet the Twitterverse was completely busy with reports of the earthquake.

I won’t really go into much details as to what happened on Twitter this afternoon, but I’d like you to point you to sites that have covered this in detail.

News continues to fly in by the second, and I wonder if Twitter is slowly going mainstream. By their own admission BBC agrees that it was Robert Scoble who broke out the story first sitting thousands of miles away from China.

‘Twitter comes of age as a platform which can bring faster coverage of a major news event than traditional media,’

That moment surely came a while ago, with Californian fires, more earthquakes, explosions and many other things. This is probably the first one that is gaining mainstream attention from news outlets like BBC etc…

As Twitter continues to battle its scaling problems, incidents such as this surely put Twitter in a position wherein everyone in the world can benefit from it. I know the investors behind Twitter are looking to make money from the service, but the social value derived from the service far undermines the economic value.

I think that ‘who’s first’ is not exactly the point: ‘how fast, how many’, and ‘how open’ for the spontaneous collaboration is much more interesting than who broke the story first.

We’re are going to see more of Twitter in the Twitter in the coming days. Here’s to hoping to that things go back to normal in China and may the god help the ones in need. I’m waiting for an official channel through which I can donate for relief purposes. Please let me know if you come across it.

To see the story unfold on Twitter visit Tweetscan. Do you think Twitter is slowly going mainstream and is ready to take on traditional media outlets like Reuters, BBC etc..

For more details on the earthquake visit NYTimes.

(Via dailyApps.)

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