Internet Video Viewing Up 64%

Posted on May 13, 2008

U.S. Internet users viewed 11.5 billion online videos in March 2008, a 13-percent gain versus February and a 64-percent gain versus March 2007, according to figures from ComScore.

All Your Views Are Belong To YouTube

In March, Google Sites ranked as the top U.S. video property, with more than 4.3 billion videos viewed (38 percent share of all videos), gaining 2.6 share points versus the previous month. YouTube.com accounted for 98 percent of all videos viewed at Google Sites.

Other highlights:

73.7 percent of the total U.S. Internet audience viewed online video.
84.8 million viewers watched 4.3 billion videos on YouTube.com (50.4 videos per viewer).
47.7 million viewers watched 400 million videos on MySpace.com (8.4 videos per viewer).
The average online video duration was 2.8 minutes.
The average online video viewer watched 235 minutes of video.

Here are the details:

*Top U.S. Online Video Properties by Videos Viewed March 2008 Total U.S. – Home/Work/University Locations Source: comScore Video Metrix**
Property	Videos (000)	Share (%) of Videos
Total Internet	11,476,886	100.0
Google Sites	4,358,306	38.0
Fox Interactive Media	477,621	4.2
Yahoo! Sites	328,087	2.9
Viacom Digital	249,285	2.2
Microsoft Sites	245,453	2.1
Time Warner – Excl. AOL	159,009	1.4
Disney Online	108,055	0.9
ABC.COM	100,051	0.9
AOL LLC	100,044	0.9
ESPN	89,760	0.8