Why Designers Should Learn How to Code: ”

More often than not, designers have rightfully been accused of retreating into their cocoons of ignorance as soon as their work of creating a web design is finished, leaving the dirty and more hands-on work of putting it up on the web to developers. This apathy is prevalent not only in the web-building industry, but also in software and game engineering.

The hard truth is that the buck of development should stop with designers. For optimum efficiency, designers should not only be concerned with painting the bigger picture but also building it! In this article, I’d like to share with you some reasons why designers should learn how to code.

Designing Realistic and Doable Designs

With a clear image of how the final product will be actualized, a designer will come up with more feasible and practical concepts. Being an integral part of the development process, they carry the responsibility of ensuring their designs translate well into a web-based medium that takes into account: usability, web accessibility, and achievability. A user-friendly website is not only a picnic to navigate from one page to another in a clear and concise flow of logic, but also provides a user with all the information they need without being too overbearing or cluttered. The only real way to know if a web layout works or not is learning how to build it yourself.

Easier Communication

Virtually all products designed but implemented by different parties never satisfy both sides’ expectations, especially when it comes to intangible products like websites, software, or games. It normally comes down to a compromise between what it should have been and what, in reality, it can be.  Whereas the general idea is captured, it is seldom replicated verbatim. The panacea: designers should preach water and drink it too!  This avoids confusion, misunderstanding, and misrepresentation.

Convenient Iterative Development Process

A design, in practice, should not be absolute. By this, I mean that it should be flexible and affable to change without distorting its intrinsic essence to meet the systems’ technical constraints. These repetitive and necessary alterations can only be realized by the original designer. A designer slash developer can iterate more quickly where necessary, rather than having a developer resubmit the design to the designer, who is rarely at hand, to implement the alterations. This situation can create friction – and it often does – between designers and developers.

Better and More Harmonious Results

I often like drawing parallels between software, web, or game development to orchestral music where the designer is the composer and the developer is the ensemble’s maestro or conductor. Imagine if the latter had the composer’s score? Wouldn’t the symphonies be awesome, captivating, and unadulterated? Not only were they crafted by a master craftsman, but conducted by their creator!

Shorter Development Time

The designers doubling up as coders implies that the design and coding processes occur at least sequentially, if not concurrently. This results in a shorter development timeframe – and who doesn’t care about efficiency?

Designers become More Marketable

Modern day designers worth their salt need to up their portfolio, and up their game, if they want to remain relevant; it’s no longer enough to have one set of skills. Oftentimes, we’re required to wear various hats: designer, front-end developer, content writer, and project manager.

By learning to implement what you design rather than leaving it orphaned in the hands of developers – you increase your value. After all, citing design and coding skills in one‘s resume does not hurt. On the contrary, it makes one less redundant and indispensable, a life and death determinant in these financially tumultuous times of corporate restructuring (read: mass retrenchments) and downsizing (read: firing).

However, in so much as designers should also code their innovations, there are downsides to this scenario.

Quoting Lukas Mathis in one of the controversial article about the topic called ‘Designers are not Programmers’¹:

If the designer implements his own designs, he is beholden to two different goals: Clean code and great user experience. These two goals contradict each other. If you have to implement your own designs, you’re bound to compromise for the sake of code quality, which is bad for your interaction design.

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Designers who implement their own designs face two issues: They know when a neat new idea will create messy code, and they know about all the existing code that would be touched by a change to the user experience. The two goals are at odds, because the user experience is all about the little details, and those little details all end up being messy bits of code you would rather not have to write.

This aptly summarizes the hard stance taken by web development purists. They are of the old school of thought that advocates for clear-cut lines between design and development.  Apparently, designers create for humans, developers create for computers. Thus, UX designers should design the best possible user interface and leave the developers to make the best possible programming decisions. While this holds some merit as I’ve found myself trying unsuccessfully to abstract my mind from the code when I’m working on a user interface, it is ultimately more convenient to have the technical and usability constraints in perspective.

(Via Six Revisions.)

(Via Ian Scott.)

I’ve been posting links to new blog posts on Twitter since I started using it two years ago. It’s just a natural thing, another step in the publishing process. You can see very clearly where it fits in by looking at the button-bar in my editing window.

Here’s the process.

Step 1. Write the initial draft. Organize. Edit.

Step 2. Save. This publishes the piece to scripting.com, both on the home page, and on its own story page. I repeat this step until I’m ready to have the story appear in the RSS feed. (I don’t mind if readers see the interim versions, I imagine it’s somewhat interesting, if not it doesn’t seem to do much harm.)

Step 3. Build RSS. I know that many RSS clients will only read an item once, so I wait to rebuild the RSS that includes the new piece until it’s pretty much finished. I might still add some pictures, or links or tweak up some wording, but by the time it goes out in the feed, it’s not likely to change much.

Step 4. Twit-It posts the link to Twitter. I get to edit the link text before it goes out, but it does the work of creating a short URL and smashing it together with the headline before presenting it to me in a dialog.

This last step is relatively new, but its import is starting to settle in. In a real way a story isn’t published until I’ve pushed it through Twitter. I expect over time, as more systems hook into Twitter, it will come to mean more. Of course I will, as long as Twitter has a 140-character limit, publish everything on the web and in RSS. This article so far has 2291 characters, or 16 tweets.

Another way of saying the same thing is that Twitter has become the newspaper of record. In a few years what’s left of the news industry will call Twitter a parasite and demand royalties. Too bad they don’t see this coming, and create an even better news system built around the principles of Twitter and instead of asking for alms they’re getting a piece of the PE.

Sidebar to the Twitter bizdev people: Wish I had upside in Twitter, so I could be motivated to make these things work in your company’s product. But I’m a greedy capitalist just like you, and with my ‘stock’ in Twitter diminishing in value every day (through dilution), I have to look elsewhere for my upside. You might think of this as a challenge or a puzzle, figure out how to incentivize your users to make you even richer.

(Via Scripting News.)

Internet marketing is still a complete mystery to a large majority of Internet users. For many users, internet marketing is seen as some foreign area of the web, populated with silly get-rich-quick schemes and unsavory characters ready to rip off the innocent and uninformed consumer at the click of a mouse.

In reality, Internet marketing is populated mainly with hard working professionals promoting and selling high quality brand products by many of the world’s Top 500 companies.

Worldwide there are now over a billion Internet users, representing one large global consumer base or marketplace. The total amount of goods sold online has been steadily increasing each year as the Internet gains in both popularity and familiarity. Studies have shown people shop online because of lower prices, a wider selection of products, easier comparison shopping, and many just prefer not having to travel to stores to make a purchase.

Still Internet marketing has gotten a raw deal.

If you mention to any group of professionals that you’re an Internet Marketer and that you work full time on the Internet… you will receive some very skeptical looks and more than one arched eyebrow of disbelief.

Regardless of this lingering skepticism, Internet marketing has become a viable alternative for many disgruntled professionals dissatisfied with their working hours or conditions. It has become a viable alternative for many people from all walks of life. From the college student to the bored housewife to the retired doctor… all are enjoying a part time or full time income from the comfort of their homes.

And since the Internet is now practically available to everyone, anywhere in the world – Internet marketing is a level playing field. There are many forms of Internet marketing. There are many online business models you can follow. There are countless ways to earn a good honest income from the Internet. Which path you take will be largely determined by research, work habits, and the time you are willing to put forth.

Here’s a quick rundown of the most popular forms of Internet Marketing:

1. The Brick and Mortar Store Online. Most major companies and retail stores have created online versions of their brick and mortar businesses. Even if consumers don’t buy online, many use these sites for gathering product information before buying in the real world. A factor many savvy businesses are exploiting in their overall marketing strategies.

2. Online Services. Many service industries have moved online, everything from travel to banking to dating! Again, the Internet can be a profitable extension for any service company.

3. Internet Gurus… Internet marketing has a whole history of pioneers who have forged the methods and techniques of marketing online – opt-in lists, mini-sites, article marketing, pay-per-click advertising, joint ventures… a brief history populated with such names as John Reese, Marlon Sanders, Ralph Wilson, Yanik Silver, Corey Rudl, Ken Evoy and countless others.

A whole new industry has grown around ‘How-to’ market online, info products, workshops and web seminars – teaching people how to market on the Internet. A marketer creating his own product can prove very productive – as seen by John Reese’s 2004 launch of Traffic Secrets, which earned over a million dollars in one day. (Without a penny of paid advertising!)

4. Online Advertising and Pay-Per-Click advertising such as those offered by Google Adwords and others, presents another viable marketing route. Keywords (the exact words typed into a search engine) fuel a large portion of the web’s activity. Keyword marketing has become a major driving force behind most of the economic transactions on the web. This is a very lucrative sector for those Internet marketers who know exactly what they’re doing.

Then there is the whole section of SEO experts and consultants who command high prices for positioning companies or products in the top positions on the major search engines. Acquiring organic Top 10 search results will greatly determine the profitability of your online product or company.

5. Affiliate Marketing. One of the least understood, yet one of the most profitable forms of Internet marketing is affíliate marketing. An online marketer can join any affíliate program and promote its products or services on the Internet. You market the products, find customers for the company and receive a commission for each sale you make from your marketing efforts. These commissions can run anywhere from 2% to over 75%. One affíliate click can earn you anywhere from a few cents to several hundred dollars.

Major third party affíliate programs or companies such as Commission Junction, Clickbank, LinkShare, Amazon, Shareasale… act as a brokerage or go-between, representing thousands of Top Brand companies such as Sony, Apple, Dell… to online affíliate marketers. Marketers can join a program such as Commission Junction or LinkShare and be able to promote and market hundred of top quality products or services online. They can consolidate their affíliate marketing through these third party programs.

Perhaps the most common business model for the majority of online marketers is the last example, or a combination of advertising and affíliate sales. Many work-from-home professionals have adopted this business model. They have created a site or sites on the topic that interests them and of which they have or have gained some expert knowledge.

Once these sites become established and gather a large amount of targeted web traffíc each day, making a nice income can only be a matter of putting the Google Adsense code on their pages and placing a few appropriate affíliate links on their sites.

The more traffíc these marketers deliver to their sites, the more income they earn. The more unique content they create, the more income they earn. The more web sites they design, the more income they earn.

What many people outside of the web marketing field fail to realize is that the Internet is a 24/7/365 business. The Internet is always on and working for you. It is automatically producing income for you 24 hours of the day – while you’re sleeping, while you’re enjoying a nice meal with friends, or even while you’re on vacatíon.

Internet marketing can provide you with a lifestyle that is totally liberating – you can live and work anywhere in the world. You can be the boss, set your hours and work from the comfort of your home. Plus your whole online Internet business can be automated so it basically runs itself.

Internet marketing is totally flexible. You can adjust your workload to suit your work habits. Internet marketing is scalable, once you have learned how to make your first dollar; it is only a simple matter of repeating and scaling up what you did to earn that dollar. Computers and the Internet make it just as easy to handle a thousand sales as it is to handle one sale.

As Internet marketing becomes better known, it will gradually earn more and more respect. It will become a well recognized profession that many will aspire to and follow as a life long career. Mainly because Internet marketing will give you the freedom rarely seen in any other profession.

It offers you mobility, a high standard of living, and a working environment that can’t be beat. It gives you the freedom to follow your interests and hobbies; all the while turning those interests into viable revenue streams that supports the lifestyle of your choosing.

When it is all said and done, earning a living just doesn’t get any better than this.

By Daniel Scyphers

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I do wonder at times if some Twitter users have any time to get any work done. Several of the more prolific ones that I follow swear they spend no more than 30 minutes a day on Twitter, but I really find that hard to believe. Many times it seems they are twittering just to say something, like “Good morning Twitterverse” when they begin their day, give more details than I want to know about what they had for lunch, what their children said to them, or when they take a nap.

I realize that this is part of the “like, know, and trust” process that enables people to get to know each other, but sometimes it’s simply too much information..LOL. I’m Twittering primarily to market my business. Consequently, I try and limit my personal twitters to no more than 2 per day. My clients, who create Twitter accounts for marketing, as well, tell me, “I’m signed up. Now what in the world do I Twitter about? How do I market my business with this tool?”

Here are 10 strategies that I use regularly to market my business and my expertise via Twitter. Remember, you have only 140 characters for your tweet (Twitter post).

1. How you’re helping clients. Talk about specific ways that your business helps clients and use their Twitter ID if you have their permission, i.e. “Just finished @clientname brainstorm great Internet marketing plan for 2009″ or “Finally finished setting up Quickbooks for local hardware store — now they can invoice their clients”

2. What you’re doing in your business. This is a perfect time to tell others when you’re blogging, writing an article, creating your weekly ezine, recording your podcast, i.e. “Had great interview with Jane Smith today on speaking to grow your biz. Great ideas! Subscribe to podcast & listen here (URL here)”

3. Useful tool or resource you’ve found. I run across these all the time in my daily activities, and Twitter is a perfect place to share,. i.e. “Found great new Firefox plug-in to monitor & check multiple Gmail accounts at same time at (URL here)” or “Read great blog post on workíng at home with kids under 5 at (URL here)”

4. Ask a question. Need some ideas or some quick brainstorming? Twitter is an ideal place to gather opinions, i.e. “Help! Desperately seeking new laser prínter. Recommendations?” or “How do I find training organizations online?”

5. Conduct a survey. What do your Tweeps think about a particular issue? Ask them via Twitter, i.e. “Quick poll: Do you get more clients from Facebook or Twitter? Respond at (URL here)”

6. Report on live events. The latest Twitter trend seems to be tweeting what’s happening at conferences or workshops. In order for Twitter users to follow a particular event, it’s usually referred to by a name preceded by a # sign, as in #JVAlert, for example, to make it simpler for people who want to follow those posts. So, if you were at an event, you might tweet “#JVAlert John Smith speaking on affiliate programs. Just got great idea on training affiliate managers!” Just don’t get so wrapped up in tweeting that you ignore the content delivered in the conference!

7. Product or service launch. If you’re about to launch a new product or introduce a new product, let your Twitter followers know, i.e. “Pre-launch pricing for new DVD set about how baby boomers can start an online biz. Get $100 early bird discount at (URL here)”

8. Responding to others with advice or answers. The way to build professional relationships on Twitter is to help your tweeps. So, if someone asks a question, comments about something to which you have a response or an idea, or you want to ask a followup question, this is the perfect place to do so.

By Donna Gunter (c) 2008

Google isn’t just talking about hosting applications in the cloud any more. Tonight at 9pm PT they’re launching Google App Engine (link dead until launch time) an ambitious new project that offers a full-stack, hosted, automatically scalable web application platform consisting of Python application servers, BigTable database access (anticipated here and here) and GFS data store services.

At first blush this is a full on competitor to the suite of web services offered by Amazon, including S3 (storage), EC2 (virtual servers) and SimpleDB (database).

Unlike Amazon Web Services’ loosely coupled architecture, which consists of several essentially independent services that can optionally be tied together by developers, Google’s architecture is more unified but less flexible. For example, it is possible with Amazon to use their storage service S3 independently of any other services, while with Google using their BigTable service will require writing and deploying a Python script to their app servers, one that creates a web-accessible interface to BigTable.

What this all means: Google App Engine is designed for developers who want to run their entire application stack, soup to nuts, on Google resources. Amazon, by contrast, offers more of an a la carte offering with which developers can pick and choose what resources they want to use.

Google Product Manager Tom Stocky described the new service to me in an interview today. Developers simply upload their Python code to Google, launch the application, and can monitor usage and other metrics via a multi-platform desktop application.

More details from Google:

Today we’re announcing a preview release of Google App Engine, an application-hosting tool that developers can use to build scalable web apps on top of Google’s infrastructure. The goal is to make it easier for web developers to build and scale applications, instead of focusing on system administration and maintenance.

Leveraging Google App Engine, developers can:

• Write code once and deploy. Provisioning and configuring multiple machines for web serving and data storage can be expensive and time consuming. Google App Engine makes it easier to deploy web applications by dynamically providing computing resources as they are needed. Developers write the code, and Google App Engine takes care of the rest.
• Absorb spikes in traffic. When a web app surges in popularity, the sudden increase in traffic can be overwhelming for applications of all sizes, from startups to large companies that find themselves rearchitecting their databases and entire systems several times a year. With automatic replication and load balancing, Google App Engine makes it easier to scale from one user to one million by taking advantage of Bigtable and other components of Google’s scalable infrastructure.
• Easily integrate with other Google services. It’s unnecessary and inefficient for developers to write components like authentication and e-mail from scratch for each new application. Developers using Google App Engine can make use of built-in components and Google’s broader library of APIs that provide plug-and-play functionality for simple but important features.

Google App Engine: The Limitations

The service is launching in beta and has a number of limitations.

First, only the first 10,000 developers to sign up for the beta will be allowed to deploy applications.

The service is completely free during the beta period, but there are ceilings on usage. Applications cannot use more than 500 MB of total storage, 200 million megacycles/day CPU time, and 10 GB bandwidth (both ways) per day. We’re told this equates to about 5M pageviews/mo for the typical web app. After the beta period, those ceilings will be removed, but developers will need to pay for any overage. Google has not yet set pricing for the service.

One current limitation is a requirement that applications be written in Python, a popular scripting language for building modern web apps (Ruby and PHP are among others widely used). Google says that Python is just the first supported language, and that the entire infrastructure is designed to be language neutral. Google’s initial focus on Python makes sense because they use Python internally as their scripting language (and they hired Python creator Guido van Rossum in 2005).

Update: Here is Guido van Rossum at the launch event talking about App Engine:

(Via TechCrunch.)

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Our web designers work with our clients to develop the right look and feel for their website.

By following what we refer to as the “who, what, when, where, why and how of web design” we ensure each web design meets a projects unique requirements.

Q: What’s podcasting?

A: According to Wikipedia, “Podcasting is the practice of making audio files available online in a way that allows software to automatically detect new files and download them.” Technically, this is accomplished using RSS 2.0 news feeds to provide information about a collection of audio files in MP3 format. In common use, podcasting is often used to refer to independent audio shows that can be downloaded from the Internet.

Q: What’s cool about podcasting?

A: Podcasting lets anybody with a microphone, a computer and an Internet connection publish audio shows that can be listened to by people anywhere in the world. Because the barriers to entry are very low, podcasting is rapidly becoming a popular way for people share audio shows. Podcasts are free and can be automatically downloaded to portable media players, so you can listen to them whenever it’s convenient.

Coolest of all is that if you’ve got a great idea for a podcast, you can probably do it!

Q: What sort of shows are available as podcasts?

A: There are already many types of podcasts, including audio books, music shows, news, humor and sports. Most podcasts are created by amateurs, but there are also commercial podcasts and independently produced podcasts. There are podcasts in Dutch, French, German, Icelandic, Italian, Mohawk, Spanish, and many other languages.

Q: Do I need to have an iPod to listen to podcasts?

A: No. The first podcast clients were designed to subscribe to audio shows, automatically download them and sync them to iPods. As podcasting has evolved, podcast clients have become available that work with most portable digital audio players. Many podcast sites support downloading shows directly from the site, and many directories support playing podcasts directly.

Q: Do I need special software to listen to podcasts?

A: No. Many podcasters and directories let you listen to podcasts as streaming media, directly from the site. Podcasting clients are used to streamline downloading podcasts and copying them to portable media players.

Q: Where can I find podcasts?

A: The most popular places for finding podcasts are the directories at iPodder.org, PodcastAlley and Podcasting News. There are many other podcast directory sites. Many podcast applications also include a list or directory of podcasts.

Q: Who invented podcasting?

A: Podcasting is based on capabilities built into the RSS 2.0 specification, which was developed by Dave Winer. Adam Curry catalyzed the podcasting concept in September of 2004, when he released a script that automatically downloaded audio files referenced in RSS files.

While there are many precedents for Curry and Winer’s work, they put the pieces together and popularized the idea of podcasting. Because of this, they are generally considered the “podfathers” of the podcasting community.

Q: Do I need to use a Mac?

A: No. You can create and listen to podcasts using Windows, Mac OS X and Linux podcasting software.

Q: What are some of the top podcasts?

A: There are several ways to rank podcasts, and depending on how you rank them, different podcasts come out on top.

• Measuring activity: One way to rank podcasts is by the amount of click activity that they receive at popular podcast directories. Podcasting News’ Top 25 Podcasts are ranked in this way. This is an effective way to look at what podcast listeners are interested in, to the extent that site visitors reflect the podcasting community as a whole. It doesn’t measure actual downloads of a podcast.
• Measuring downloads: Another approach is to compare the number of downloads that various podcasts get. Because accurate data on downloads is not available for all podcasts, it’s not currently possible to rank podcasts in terms of actual downloads or listens.
• Voting/ranking – Another approach is to have users vote on or rate podcasts. This approach provides a measure of a podcast’s ability to motivate listeners to vote, but doesn’t measure interest in podcasts or actual downloads. Examples of this approach are Podcasting News’ Top 25 Rated Podcasts and Podcast Alley’s Top 10 list.
• Reviews: There are also several sites that review podcasts. As reviewers become established, they may become an effective way to learn about new podcasts.

What is RSS?

RSS files are text files that contain information about things available on the Internet. For podcasting, RSS files are used to syndicate information about a podcast “channel” (the show as a whole), and also individual podcast episodes. The article Understanding RSS News Feeds discusses how to use them for podcasting.

Q: What can you do with a podcast?

A: A browse through a podcast directory shows the variety of podcasts that are available. Here are just a few things podcasting can be used for:

• On-demand versions of radio shows
• Personal audio blogs
• Audio books
• Music shows
• Audio tour guides
• Educational content that depends on audio (language, music, etc)
• Marketing for musicians
• Distributing sermons and other religious content
• Storytelling
• Sports coverage
• Distributing/synchronizing audio and video files for business.

Q: I’ve got a show that features top 40 hits. Do I need to worry about copyrights and stuff like that?

A: Yes. The best advice, for now, is to feature independent or Creative Commons licensed music in your podcast. Podcasts are downloads. When people access your podcast, they are copying an audio file from your server to their computer. If your podcast has traditionally copyrighted music in it, you’re probably infringing on somebody’s copyright.

So check out some independent or Creative Commons music. It’s a little more work, but a lot more rewarding for everybody involved!

Q: I’m planning on podcasting some audio books. What software and microphone will I need?

A: Two of the most important things for this are the quality of your microphone and the acoustics of the room you record in. At a minimum, you’ll want to have a good mic that you can plug into your computer’s input & a pair of headphones. You can record directly onto the computer with Audacity on Windows & Mac, and Garageband is a popular choice on the Mac. Podcasting News has a list of podcasting software.

For more advanced setups, check out the Podcasting News article on setting up a home podcasting studio.

No matter what your setup, the environment you record in can have a big effect on the sound. In general, you’ll want a quiet location that is relatively “dead”, meaning that it absorbs sound instead of bouncing it back at you. A room with a sofa & a carpet will be a lot less “live” than a room with tile.

Experiment with how close you speak to your microphone, too. If you place the mic further away, you’ll get more room noise/sound. If you place the mic closer, you’ll get less room sound. If you get very close, though, you may notice that the mic overemphasizes the bass in the speaker’s voice.

Q: I want to listen to the my favorite radio show on my iPod. How do I get this as a podcast?

A: Podcasts are published by show creators. If they are not publishing the show as a podcast, there may be legal issues that prevent them from doing so, or they may not see a need for it. You may want to give them feedback via their website, so that they know that there is interest in a podcast version of the show.

You may also want to look into time-shifting radio recording software. An example is Replay Radio. This type of software is designed to let users record radio shows and put them on portable media players.